Tell us a bit about your background Fergus – how did you arrive at TIMESTWO?
I’m a university student studying Business & Management at Oxford Brookes University, and as part of my course I opted in to do a placement year, which is also known as a year in Industry. Finding a company to take you on for 12 months is increasingly difficult as a student but I heard through a family friend that Mike Beesley was setting up a new company and was looking for a digital marketing exec. The next step was to apply – and I am really pleased I got the role.
What do you love most about the digital marketing role?
The freedom has to be the best part of my job. Being able to run my own schedule when it comes to creating and putting out content is a massive bonus.
Digital marketing is a pretty broad church and so far I’ve been setting up all the new social channels, writing blogs, starting conversations and generally giving people an insight into what the company gets up to – which is known as organic content. The next bit of my role is to manage the paid for activity and really target our audience with information and helpful advice on how to start up a recruitment business with us.
We are about to launch a really exciting campaign – so watch this space!
What is the biggest challenge you face in getting the message out to the audience?
The biggest challenge would have to be keeping the audience engaged and reading the posts you put out rather than just scrolling past. It is such a crowded marketplace and it’s that main challenge all digital marketers seem to face on a daily basis. Coming up with new ideas and ways to make your posts stand out is the key to being successful and getting your message across to your audience.
How do you come up with ideas for your content?
I work with a great team of people at TIMESTWO who are constantly giving me ideas. There is a huge wealth of knowledge in the business so it’s more deciding what not to use rather than struggling for stuff to produce. Mainly, though, we look at the coming weeks and decide on topical areas for discussion and make the most of activities that are going on in the business.
What do you think is unique about the recruitment industry that is worth championing?
Recruitment is such a diverse industry now and, really, anyone who can make it in a company can make it on their own – which from an entrepreneurial perspective is amazingly exciting. People from all walks of life and backgrounds can be successful and there is lots of innovation going on because of this which I think is a bit different to other industries.
Who do you aspire to be like in the years to come?
Jon Olsson – although if you look him up you will see there’s about as much chance of me being him as the Queen coming for a pint at our local on Friday.
We have heard on the grapevine you have another business interest. Tell us a bit about that and why you started it.
Back in 2017 just after I had finished my A Levels, I set up my own company called Millionaire Charter. The reason behind starting up my own company is that I wanted a back-up option as I thought my A Levels hadn’t quite gone to plan. Millionaire Charter aka Mcharter is a luxury transportation supplier based in the UK with global operations. We supply a number of Europe’s and the world’s leading luxury concierge companies and lifestyle management companies with everything from Private jets, yachts, Supercars and recently villas, hospitality options for sporting events and concerts, restaurant bookings – the list goes on!
If you could own any of the transports you charter which one would it be and why?
Well isn’t this just the million-dollar question! Are all of them allowed? Due to the amount I travel, a private jet would be very handy and save a lot of time and hassle. However, I think if I really had to pick one it would have to be a yacht. There really is nothing quite like floating around in the middle of the ocean in the sun and having no worries in the world. It really is the best way in the world to relax and have fun with your friends and family.